Tobacco Free Initiative
We empower communities and countries to curb tobacco use
Tobacco data and trends

Tobacco data and trends

Find out all about tobacco in our countries, its uses, types, exposure, beliefs, the desire to quit and more.

World No Tobacco Day, 31 May

World No Tobacco Day

Join our yearly campaign, discover the truth about tobacco’s devastating effects, and tobacco industry tactics.

Know the truth

Know the truth

Learn about the rise in tobacco use, including waterpipes, smokeless tobacco and e-cigarettes, among youth and women.

Quit now

Quit now

Say no to tobacco and exposure to its smoke, protect yourself and others from its harmful effects

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More than 7 million people die from tobacco use every year

Implement the

MPOWER

The WHO FCTC

The WHO Framework Convention on Tobacco Control is the most powerful tool to help countries reduce tobacco demand and supply.

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MPOWER measures

MPOWER are 6 cost-effective and high impact measures that help countries reduce demand for tobacco.

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What we do

We are a technical programme that provides guidance, information and tools to empower communities and countries to curb tobacco.

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