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Factsheets on tobacco industry tactics


Tobacco use kills over seven million people every year, including the 900 000 who are killed by the effects of exposure to second-hand smoke. To combat this deadly epidemic, evidence-based tobacco control measures, outlined in the landmark WHO Framework Convention on Tobacco Control, need to be implemented in every country – but the tobacco industry keeps interfering, to undermine hard-fought, life-saving tobacco control measures currently in place.

With these factsheets, the WHO Regional Office for the Eastern Mediterranean and the Global Center for Good Governance in Tobacco Control seek to raise awareness of important tactics the tobacco industry repeats in multiple jurisdictions to interfere with tobacco control. Each of the eight factsheets included in this package covers a key tactic the tobacco industry uses – whether selling its new products or traditional cigarettes – to violate different Articles of the WHO Framework Convention on Tobacco Control, and create barriers to life-saving tobacco control measures.

The package includes factsheets on: indicators of tobacco industry interference; tobacco industry transition to new products; decades of deception and duplicity; tobacco industry tactics (general); and tobacco industry tactics in regard to tax policies, packaging and labelling, advertising, promotion and sponsorship, and smoke-free environments.

These factsheets are easy to use and include information that is up-to-date and relevant to the countries of the WHO Eastern Mediterranean Region. Best practices and advice on the way forward are highlighted. The intended readership for these factsheets includes all those with an interest in tobacco control from academics, health professionals and students to civil society, decision-makers and the media.

Factsheets on tobacco industry tactics

Video on tobacco industry tactics