© World Health Organization 2011

This package, developed for the World No Tobacco Day 2011 campaign, illustrates the reasons for, and the steps to, implementing the WHO Framework Convention on Tobacco Control guidelines adopted on: increasing taxes on tobacco products; tobacco-free public places; pictorial health warnings on tobacco packs; education, communication and training for tobacco control; banning tobacco advertising, promotion and sponsorship; cessation; surveillance; and protecting tobacco control policies from the tobacco industry.