Launch

Every year World No Tobacco Day (WNTD) is celebrated on 31 May. Yet work on this worldwide event begins months before the event itself. In November 2002, WHO was joined by medical associations and the Smoke Free Films project at the University of California in San Francisco in its call to the film and entertainment industries to ensure that their social responsibility is commensurate with their global influence. In particular, Hollywood, the giant US film industry and Bollywood, its equivalent in India, were invited to join the global movement to rid films of their involvement in tobacco promotion.