Floods

Risk communication, community engagement and infodemic management: comprehensive guidance and key messages for flood preparedness and response

Introduction

This comprehensive guidance on floods, intended primarily for individuals and communities in flood-prone areas, also serves as a vital resource for local authorities, first responders and public health professionals. It provides essential information to support disaster readiness and response efforts, particularly when working with affected communities.

The guidance seeks to equip people with a clear understanding of the risks that floods present, including immediate threats, short- and long-term health risks and their effects on vulnerable populations such as pregnant women, children, older adults, people with disabilities, migrants and internally displaced persons, and of how environmental changes and unsustainable practices can worsen flooding events.

Building on established risk communication, community engagement and infodemic management (RCCE-IM) principles which emphasize active listening to communities, fostering two-way dialogue, building trust through transparent and accessible information, empowering individuals and communities to take informed action and tailoring communication strategies to specific needs and contexts, the guidance provides step-by-step advice on actions that should be taken before, during and after a flood.

Covering readiness measures, safe behaviours during flooding and post-flood activities that promote health, safety and recovery, the guidance highlights the importance of community resilience and collaborative efforts across different sectors.

Designed to inform messaging that targets diverse groups and communities, disseminated through accessible channels, the guidance offers countries a foundational resource with recommendations that can be adapted to specific local and cultural contexts.

Countries are encouraged to adapt and tailor the guidance, including by presenting the information it contains in local languages and dialects to ensure accessibility, through communication channels that communities use and trust.

The guidance was developed by the RCCE-IM team, in collaboration with experts on health promotion, noncommunicable diseases, mental health, communicable disease prevention and control, health security and preparedness at the World Health Organization (WHO) Regional Office for the Eastern Mediterranean.

Actionable health and safety guidance for communities

This section provides critical health and safety information. The aim is to empower individuals and groups to adopt protective behaviours, modify risky practices and build collective resilience before, during and after a flood event.

The guidance is designed to be adapted into effective, actionable messages targeting diverse populations affected by floods. Content should be tailored to local and cultural contexts, translated into relevant languages and dialects and disseminated through channels the target communities trust.