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World Health Day 2013 is being celebrated this year under the theme of “hypertension”, otherwise known as high blood pressure. The intention of this year’s campaign is to: raise awareness of hypertension and promote behavioural change with respect to primary prevention, improve the chances of early detection and promote effective management for patients. Although hypertension is a serious health problem in the Eastern Mediterranean Region and globally, it is preventable and treatable.

Globally, hypertension is estimated to cause 7.5 million deaths annually, representing more than 12% of all deaths. It increases the risk of heart attack, stroke, kidney failure, blindness and other vascular conditions. WHO estimates that high blood pressure affects about 40% of adults aged 25 years and older.

On 7 April, WHO will launch the global World Health Day campaign to persuade policy-makers, the regional and international community and other stakeholders to prioritize prevention, early detection and management of hypertension in national policies, programmes and activities. It also aims to involve communities and individuals in order to increase public awareness of the problem. The public awareness campaign will focus on preventive interventions that reduce the risk of hypertension.

An online information package has been developed for the campaign. Event organizers can download media and communication products in adjustable formats to enable language and cultural adaptation according to local contexts. The campaign will include a wide range of web, email and multimedia interactive products, with portals for collection of feedback and on-line updates.

This campaign is a year-long activity extending beyond 7 April to give WHO and Member States the opportunity of implementing sustainable activities over an expanded period of time. Communities, nongovernmental organizations and individuals are encouraged to develop plans with a number of booster events to maintain momentum in conducting events throughout the year.

High blood pressure: a public health problem

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What is high blood pressure?

  • High blood pressure, or hypertension, is a condition in which the blood vessels have persistently raised pressure, increasing the pumping function of the heart and leading to hardening of the vessels.
  • Normal adult blood pressure is defined as a systolic blood pressure of 120 mmHg and a diastolic blood pressure of 80 mmHg. Hypertension is defined as a systolic blood pressure equal to or above 140 mmHg and/or diastolic blood pressure equal to or above 90 mmHg.
  • Normal levels of both systolic and diastolic blood pressure are particularly important for the efficient function of vital organs such as the heart, brain and kidney and for overall health and well-being.

Blood pressure levels

High

Systolic: 140 mmHg or higher

Diastolic: 90 mmHg or higher

At risk (prehypertension)

Systolic: 120–139 mmHg

Diastolic: 80–89 mmHg

Normal

Systolic: less than 120 mmHg

Diastolic: less than 80 mmHg

What are the risk factors for high blood pressure?

  • Behavioural and lifestyle-related factors can put people at a higher risk for developing high blood pressure. These factors include tobacco use, unhealthy diet and excessive use of salt, physical inactivity, overweight and obesity and harmful use of alcohol.
  • Blood pressure tends to rise as people get older, thus everyone’s risk for hypertension increases with age
  • Hypertension can be hereditary. People can inherit genes that make them more likely to develop the condition. The risk of high blood pressure increases when hereditary factors are combined with unhealthy lifestyle choices.

What are the symptoms of high blood pressure?

  • High blood pressure is called the “silent killer” because it often has no warning signs or symptoms, and many people do not realize they have it.
  • When symptoms do occur, they can include early-morning headache, nosebleed, irregular heartbeats and buzzing in the ears. Symptoms of severe hypertension include tiredness, nausea, vomiting, confusion, anxiety and chest pain and muscle tremors.
  • The only way to detect high blood pressure is to have blood pressure checked regularly.

What are the adverse health effects of high blood pressure?

It is dangerous to ignore high blood pressure. The longer blood pressure levels stay above normal, the higher the potential for damage to the heart and blood vessels in major organs such as the brain and kidneys. If left undiagnosed and uncontrolled, high blood pressure can lead to heart attack, enlargement of the heart and eventually heart failure. Blood vessels may develop bulges (aneurysm) and weak spots, making them more likely to rupture or clog. If this happens in the brain, a stroke may result. High blood pressure can also lead to kidney failure, blindness and cognitive impairment.

What is the magnitude of the problem?

  • High blood pressure is a global public health problem. It is one of the major causes of premature death worldwide, killing nearly 8 million people every year, and the problem is growing.
  • Over 1 billion people are living with high blood pressure. In 2008, the global overall prevalence of high blood pressure in adults aged 25 and over (including those on medication for high blood pressure) was around 40%.
  • In 2008, among all WHO regions, the prevalence of high blood pressure was highest in the African Region (46%) and lowest in the Region of the Americas (35%).
  • In the Eastern Mediterranean Region, two out of five adults are affected by high blood pressure.
  • Males have a slightly higher prevalence of high blood pressure than females in almost all countries of the Region. The proportion of affected population ranges widely among countries of the Region, from 13.7% among adult males in Lebanon to 45.8% among adult males in Libya
  • Ageing populations and rapid urbanization are reported as major contributors to the increased prevalence of high blood pressure in urban areas.
  • Many people with high blood pressure in the Eastern Mediterranean Region remain undiagnosed, and therefore miss out on treatment that could significantly reduce their risk of death and disability from heart disease and stroke.
  • Approximately 30% of adults in the Region have never had their blood pressure checked. Among those diagnosed with high blood pressure, 35% do not receive essential treatment.

 

Prevalence of high blood pressure among adults (≥25 years), by sex, in selected countries

 Prevalence of high blood pressure among adults (≥25 years), by sex, in selected countries

Source: Extracted from the Global status report on noncommunicable diseases 2010

Hypertension is preventable and treatable

High blood pressure is largely preventable by adopting lifestyle modifications at early stages.

  • Eat a healthy diet consisting of fresh fruits and vegetables, whole grains and lean proteins.
  • Limit intake of sodium by reducing the amount of salt added to food. The total daily intake of salt or sodium chloride from all sources should be no more than 5 gm per day (1 teaspoon).
  • Limit the intake of food high in saturated fats.
  • Maintain a healthy weight. Being overweight can raise blood pressure.
  • Be physically active. Physical activity can help lower blood pressure. Adults should engage in moderate physical activity for at least 30 minutes on most days of the week.
  • Do not use tobacco. Smoking injures blood vessels and speeds up the hardening of arteries.
  • Limit alcohol use.
  • Regularly check blood pressure. Getting blood pressure checked regularly is important because high blood pressure often has no symptoms.

 

High blood pressure is treatable.

  • Control high blood pressure. Blood pressure can be lowered through lifestyle modifications and regular use of medications.
  • Prevent and manage other medical conditions such as diabetes. About 60% of people who have diabetes also have high blood pressure. The risk of diabetes can be reduced by eating a healthy diet, maintaining a healthy weight and being physically active.
  • Reduce and manage mental stress through yoga, meditation and other relaxing techniques.

Basic facts about high blood pressure

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  1. High blood pressure, also known as hypertension, is defined as a systolic blood pressure equal to or above 140 mm Hg and/or diastolic blood pressure equal to or above 90 mm Hg.
  2. High blood pressure is very common. Two out of five adults in the Eastern Mediterranean Region are affected by high blood pressure.
  3. High blood pressure is increasing in the Eastern Mediterranean Region due to changes in lifestyle associated with urbanization and socio-demographic changes.
  4. Behavioural and lifestyle-related factors can put people at a higher risk for developing high blood pressure. These factors include eating too much salt (sodium), being overweight and not getting enough exercise, as well as drinking too much alcohol and using tobacco.
  5. Normal levels of both systolic and diastolic blood pressure are particularly important for the efficient function of vital organs such as the heart, brain and kidney and for overall health and well-being.
  6. High blood pressure, if left uncontrolled, can lead to heart attack, stroke, heart failure, kidney failure and blindness.
  7. High blood pressure has no symptoms in most people. It is a “silent killer”. When symptoms do occur, the most common are headache, shortness of breath, dizziness, chest pain, palpitations of the heart and nose bleeds.
  8. High blood pressure can affect anyone .Many people are unaware that they have hypertension and are undiagnosed. That is why it is important for everyone to get their blood pressure checked regularly.
  9. Early detection and management of high blood pressure minimizes the risk of heart attacks. All adults should know their blood pressure levels.
  10. Management of hypertension is easy. People who already have high blood pressure can actively participate in managing their condition. They need to:

Adopt healthy behaviours

Monitor blood pressure regularly, at home if feasible

Check their blood sugar, blood cholesterol and urine albumin

Take their prescribed medicine regularly

Follow medical advice.

Diet, nutrition and hypertension

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Summary

Unhealthy diet and physical inactivity contribute to around 30% of preventable morbidity and mortality from noncommunicable diseases, including morbidity and mortality due to hypertension. Hypertension is a condition associated with increased risk for stroke, cardiac failure, renal failure and peripheral vascular disease.

Excessive intake of saturated fatty acids and trans fatty acids, along with higher consumption of salt and sugar, are risk factors for cardiovascular diseases including hypertension.

Public health approaches (e.g. reducing calories, saturated fat and salt in processed and prepared foods and increasing community/school opportunities for physical activity) can achieve a downward shift in the distribution of a population’s blood pressure, thus potentially reducing morbidity, mortality and the lifetime risk of an individual’s becoming hypertensive.

These public health approaches can provide an opportunity to interrupt and prevent the continuing costly cycle of managing hypertension and its complications.

How are risk factors related to high blood pressure?

Sodium intake

  • Higher sodium intake has been associated with higher risk of incident stroke, fatal stroke and fatal coronary heart disease.
  • Reduction in dietary sodium intake will reduce the mean population blood pressure, as well as the prevalence of hypertension.
  • A decrease in salt consumption of 3 grams per day would result in a reduction in blood pressure which in turn would lead to a reduction of 22% and 16% in stroke and ischaemic heart disease deaths, respectively.
  • Even in hot, humid climates, there are only minimal loses of sodium through faeces and sweat. Acclimation to heat occurs rapidly; thus, within a few days of exposure to hot and humid conditions, individuals lose only small amounts of sodium through sweat.
  • WHO recommends a reduction in sodium intake to less than 2 grams per day of sodium (5 grams per day of salt) in order to reduce blood pressure and risk of cardiovascular disease, stroke and coronary heart disease in adults (individuals 16 years of age and older). Intake levels should be adjusted downward based on the energy requirements of children relative to those of adults. Each country should determine the energy requirements of various age groups, especially within the paediatric population, relative to the recommended maximum intake value of 2 grams per day for adults.

Potassium intake. Dietary intake of potassium lowers blood pressure and is protective against stroke and cardiac arrhythmias. Potassium intake should be at a level which will keep the ratio of sodium to potassium close to 1:1, i.e. at daily potassium intake levels of 70–80 mmol per day. This may be achieved through adequate daily consumption of fruits and vegetables.

Healthy weight. Physical activity has been shown to lower the overall risk of all-cause mortality between the ages of 45 and 84 by 18%. To reduce blood pressure, maintain a healthy weight with a body mass index between 18.5 and 24.9.

Healthy eating. Adapting the DASH (Dietary Approaches to Stopping Hypertension) eating plan can reduce blood pressure by 8–14 mmHg. The DASH diet consists mainly of fruits, vegetables and low-fat dairy products and includes whole grains, poultry, fish and nuts while limiting the amount of red meat, sweets and sugar-containing beverages.

Saturated and trans fatty acid intake. Intake of saturated fatty acids should be reduced to less than 10% of total energy consumption, and trans fatty acids to less than 1%. Intake of trans fatty acids can be reduced by replacing them with polyunsaturated fatty acids.

Reducing or eliminating meat may influence blood viscosity. Numerous studies have linked beef, veal, lamb, poultry and animal fat to high blood pressure. Saturated fat appears to influence blood viscosity. A higher proportional intake of fatty acids from polyunsaturated sources (linoleic acid and alpha-linolenic acids), compared with saturated fats, is associated with lower risk for developing hypertension. 

What is the situation in the Region?

  • The prevalence of risk factors for cardiovascular diseases is high in most countries of the Eastern Mediterranean Region. Two out of five adults in the Eastern Mediterranean Region are affected by high blood pressure.
  • Levels of overweight and obesity are very high in Bahrain, Egypt, Jordan, Kuwait, Saudi Arabia and the United Arab Emirates, with the prevalence of overweight and obesity ranging from 74% to 86% among women and 69% to 77% among men.
  • Estimates of sodium intake indicate that the amount of salt in diets in most countries in the Region is higher than the recommended level of
  • Total fat intake has increased in most countries of the Region, contributing between 35.9% and 38.9% of the total energy intake. This percentage is higher than the maximum value of 30% recommended by WHO. There is also a trend towards increased consumption of fat from animal products, which are high in saturated fatty acids.

What can we do about it?

Healthy diet contributes to reduction of hypertension through limiting sodium intake, managing weight, limiting alcohol and increasing consumption of vegetable, fruit, whole grain and low-fat dairy products.

Early intervention

Breastfeeding contributes to a lifetime of good health. Adults who were breastfed as babies often have lower blood pressure and lower cholesterol, as well as lower rates of overweight, obesity and type 2 diabetes.

Reduce salt intake

Reducing salt intake to less than 5 grams of salt per day can result in a decline in both systolic and diastolic blood pressure of > 10 mmHg. 

Reducing fat intake

Avoid animal fat, stick margarine, vegetable shortenings and commercial bakery and deep-fried foods. Reduce fat intake in general and avoid eating food rich in animal fat, such as red meat, processed meat and butter, and eat olive oil and fish oil instead.

Weight management

Maintain a healthy body weight (body mass index of 18.5 to 24.9). Lose weight if you are overweight.

Healthy eating: the DASH diet (Dietary Approaches to Stop Hypertension)

Eat at least 5 servings of fruit and vegetables every day while reducing saturated and total fat intake and incorporating healthy fats in moderation, such as those in olive oil, nuts and seeds. Following such a diet reduces systolic blood pressure on average by 8 to 14 mm Hg.

The DASH diet consists mainly of fruits, vegetables and low-fat dairy products and includes whole grains, poultry, fish and nuts while reducing the amount of red meat, sweets and sugar-containing beverages.

Stress management

Manage stress. Stress may temporarily increase blood pressure. Learn to find healthy ways to cope with stress. Avoid coping with stress by eating high fat or high salt foods, or by smoking or drinking alcohol. Learning relaxation techniques and finding a time to walk each day are some good ways to start.

Key messages

Messages to the public

  • Maintain a healthy body weight.
  • Be active.
  • Limit intake of fats and oils.
  • Limit intake of sugars, especially sweetened foods and beverages.
  • Limit salt intake.
  • Eat a variety of foods every day.
  • Eat cereals, preferably whole grains, as the basis of most meals.
  • Eat more vegetables and fruits every day.
  • Eat legume-based dishes regularly and choose unsalted nuts and seeds.
  • Eat fish at least twice a week.
  • Consume milk/dairy products daily (preferably low fat).
  • Choose poultry and lean meat.
  • Drink lots of clean water.
  • Eat clean and safe food.

Messages to countries

  • Develop and implement food and agriculture policies that will enable adequate production and domestic supply of fruits, vegetables and whole grain cereals, at affordable prices to all segments of the population.
  • Employ regulatory measures to restrict the salt content in processed food including bread, cheese and other food products, and the hydrogenation of oils and fats intended for dietary consumption or manufacture of food products.
  • Enact and enforce measures for the labelling of food products with clear information regarding their sodium and fatty acid content, which will enable consumers to readily identify products with high sodium and/or fatty acid content.
  • Facilitate the development of national food-based dietary guidelines through consultation with nutrition experts and community representatives.
  • Develop national standards for manufacture and marketing of fats and oils.
  • Recognize that salt reduction and salt iodization are compatible. Monitoring of salt intake and salt iodization at country level is needed so that salt iodization can be adjusted over time, depending on observed salt intake in the population, so that individuals consuming the recommended amount of sodium will continue to consume sufficient iodine.

Messages to the food industry

  • Make low sodium and low fat foods widely available in the market, through appropriate manufacturing practices and lower the sodium content of regularly consumed foods such as breads and cereals.
  • Implement effective food labelling practices that will help consumers make informed choices with respect to sodium and fatty acid content of purchased foods.

Further information

 

Message from the Regional Director

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Today we are observing World Health Day. Every year WHO uses this occasion to highlight an important health issue. This year the theme of World Health Day is high blood pressure, or hypertension. High blood pressure is a major health issue which affects the lives of nearly 40% of adults over the age of 25 years, around the world, including in this region. It is known as a “silent killer” because in many cases it is detected too late to avoid complications. If not detected early and controlled, high blood pressure leads to stroke, heart disease, heart and kidney failure and blindness.

Read the full message

Televised message on the occasion of World Health Day 2013

Video message

Regional director's message for World Health Day 2013 in EnglishEnglish [avi, 28 mb]

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