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Strategy planning for tobacco control advocacy
© World Health Organization 2006
Tobacco control strategy planning is a series of guides developed by the American Cancer Society and the International Union Against Cancer, and adapted into Arabic by the World Health Organization. Each guide in this series takes readers through a set of strategic planning questions that address specific challenges in tobacco control advocacy.
This first guide, Strategy planning for tobacco control advocacy, takes nongovernmental organization planners through the process of developing long- and short-term national strategic plans with an emphasis on media advocacy. This guide includes ideas for targeting an audience, developing a message and getting the media to deliver that message.
Strategy planning for tobacco control movement building
© World Health Organization 2006
Tobacco control strategy planning is a series of guides developed by the American Cancer Society and the International Union Against Cancer, and adapted into Arabic by the World Health Organization. Each guide in this series takes readers through a set of strategic planning questions that address specific challenges in tobacco control advocacy.
The second guide, Strategy planning for tobacco control movement building, helps planners identify the kinds of people and allied organizations that can be the most helpful to them in putting together and implementing national plans. This guide includes methods for recruiting allies, tips for organizing effective alliances, leadership requirements for effective national tobacco control movements and critical lessons in movement leadership.
Building public awareness about passive smoking hazards
© World Health Organization 2006
The Tobacco control strategy planning series developed by the American Cancer Society and the International Union Against Cancer, and adapted into Arabic by the World Health Organization also includes two companion guides. The first, Building public awareness about passive smoking hazards, responds to the lack of awareness in many countries of the serious, proven health hazards of secondhand smoke. This lack of awareness severely hampers advocates who try to persuade governments to enact or enforce smoke-free public places or work sites.
