31 August 2025, Amman, Jordan – Under the patronage of H.E. the Minister of Health Dr Ibrahim Al-Bdour, policy-makers, health experts and civil society leaders gathered in Amman to advance a national agenda that seek to strengthen food labelling and restrict the marketing of unhealthy foods, particularly those targeting children. The High-Level Advocacy Meeting on Strengthening Food Labelling and Marketing, held at the Ministry’s Health Forum, underscores the urgent need for policies that promote healthier diets and tackle obesity and other diet-related noncommunicable diseases. Front-of-pack food labelling and restrictions on unhealthy food marketing were highlighted as priority actions. Participants reviewed international practices, including the World Health Organization (WHO) nutrient profile model, and discussed how Jordan can adapt them into concrete, actionable policies. Acknowledging the extent to which advertising shapes children’s preferences and eating habits, WHO...