On 25 October 2009, a press conference on “Tobacco = cancer: Why take the risk?” was held in Cairo, Egypt, to raise public awareness about the ill-health effects of tobacco use, in particular cancer.
A call for action was adopted by the Regional Director for the Eastern Mediterranean and the WHO Global Goodwill Ambassador for Cancer Control calling out to Member States across the Region to form a united front against two of the most deadly causes of disease and death worldwide.
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