The regional Tobacco Free Initiative seeks to strengthen the implementation of the WHO Framework Convention on Tobacco Control (FCTC), as well as to change public opinion and social norms regarding tobacco.
Comprehensive tobacco control measures are outlined in the WHO FCTC. This includes tobacco demand reduction, supply reduction and other measures to be implemented by governments. Guidelines to the Convention provide Parties with guidance on introducing and enforcing these comprehensive tobacco control measures.
Demand reduction measures include:
price and tax measures
protection from exposure to tobacco smoke
regulation of the contents of tobacco products
regulation of tobacco product disclosures
packaging and labelling of tobacco products
education, communication, training and public awareness
tobacco advertising, promotion and sponsorship
measures concerning tobacco dependence and cessation.
Supply reduction measures include:
tackling the illicit trade in tobacco products
banning sale to and by minors
provision of support for economically-viable alternatives.
Other measures relate to: protection of the environment; liability; scientific and technical cooperation; communication of information; institutional arrangements and financial resources; settlement of disputes; and development of the Convention and final provisions.
WHO Resolutions related to the Tobacco Free Initiative