The Tobacco Free Initiative was established by the World Health Organization (WHO) in July 1998 to focus international attention, resources and action to curb the global tobacco epidemic.
The Tobacco Free Initiative:
builds the capacity of countries from the Eastern Mediterranean Region in tobacco control;
conducts communication and media advocacy to enhance public awareness, including celebrating World No Tobacco Day
on 31 May each year.
Tobacco is deadly in any form or disguise
Tobacco Free Initiative products include:
training and capacity-building packages
tobacco control surveillance-related resources
print and audiovisual material