The World Health Organization, is organising a Workshop on Enhancing the Role of the Media in Tobacco Control, which will be held in EMRO, Cairo, Egypt, from the period 31 May till 3 June 2001, this workshop is one of the FCTC related workshops.

The objectives of the Workshop are:

• to support tobacco control message in the regional media and media within the Region;

• to develop new strategies, to effectively address tobacco health hazards by the media;

• to enhance the media understanding of issues related to tobacco use.

The Workshop will provide a chance for exchanging opinions at different levels.
By this Workshop, WHO is seeking to give Tobacco Control the due importance in the regional media, and to put it in the appropriate position on the map of Regional Media.

Experts from Egypt, Jordan, Iran, Lebanon, Pakistan, Syria, England, and Switzerland, are invited to participate in this workshop. Two trainers from Routers Foundation in London where invited to train Journalists and regional media specialists on how to make appealing tobacco control coverage.

By the end of the workshop, the Regional Director will release the second volume of the regional report VOICE OF TRUTH in a press conference.

Agenda
List of participants
WHO Secretariat

Agenda 

Thursday 31 May 2001
09:00 - 10:00 Registration
10:00 ...........Opening ceremony
10:00 - 11:00 Introductory remarks
....................Message of the Regional Director, WHO/EMRO
....................Presentation of World No Tobacco Day Spots
....................Planning for the Workshop
11:00 - 11:30 Coffee break
11:30 - 11:45 Tobacco in EMRO, Dr Fatimah M.S. El-Awa
11:45 - 12:00 Tobacco and the media: a historical perspective Mrs Mona Yassin, WHO/EMRO
12:00 - 12:15 Addressing Issues in the media, Mr Peter Mosley, Reuters Foundation, London.
12:15 - 12:30 Discussion
12:30 - 14:00 Working group (training)
14:00 - 15:00 Lunch break
15:00 - 17:00 Working group (training)

Friday 1 June 2001
10:00 - 10:30 FCTC: A legal instrument for tobacco control, Ms Chitra Subramanian , WHO/HQ
10:30 - 11:00 Health issues and the media, Dr Mona El-Hadidi, Faculty of Information, Cairo University
11:00 - 11:30 Local experience, Ms Azza El Guindi, Channel 5 Egyptian TV,
11:30 - 12:00 Coffee break
12:00 - 14:00 Working group (training)
14:00 - 15:00 Lunch break
15:00 - 16:00 Working group (training)
 

Saturday 2 June 2001
10:00 - 10:30 Tobacco industry documents, Mr B. Norber Hirschhorn, MD, USA
10:30 - 11:00 "Don't be duped", Ms Chitra Subramanian, WHO/HQ
11:00 - 11:30 North Africa in the tobacco industry documents, Ms Amira El-Howaidy, Al Ahram Newspaper
11:30 - 12:00 Voice of truth, Dr Fatimah M.S. El-Awa, WHO/EMRO
12:00 - 12:30 Working group (training)
12:30 - 13:30 Lunch break
13:00 - 13:30 Successful coverage of health issues, Mr. Frank Gardner, BBC-Regional Office, Cairo
13:30 - 15:30 Internet working group (training)
15:30 - 16:00 Conclusion & closure of workshop

Sunday 3 June 2001
09:00 - 12:00 TFI meeting with tobacco focal points in Egypt, Jordan, Kuwait, Lebanon, Syria, Yemen
12:00 - 13:30 Celebration of World No Tobacco Day
....................Release of the regional report "Voice of Truth" Volume 2
13:30 ...........Reception

Provisional List of Participants

Mr Hossam Abdel Rabou, Akher Sa'aa Magazine, Al-Akhbar Newspaper, Cairo, EGYPT
Mr Houssain Abdul-Ghani, El Gazeera Channel, Cairo, EGYPT
Mr Farouk Abdul-Moneim, General Egyptian Society for the Protection of the Community, Environment
.......................................and Technological informatics, Alexandria, EGYPT
Dr Bassam Abou Al-Dahad, Damascus, SYRIAN ARAB REPUBLIC
Mr Mohammad Masoud Aboutalebi, Vice-President for Research and Planning, Teheran, IRAN
Ms May Abu El-Soud, Nile Television, Radio and Television Building, Cairo, EGYPT
Mr Tarek Amin, News Report, Sout El Oma Newspaper, Cairo, EGYPT
Mr Ali Atta, El-Hayat Newspaper, Cairo, EGYPT
Mr Moustafa Bakry, Al Osbou, Cairo, EGYPT
Ms Heba M. Basha, Nos El Donia Magazine, Al-Ahram Building, Cairo, EGYPT
Mr Mahmoud Ahmed Daoud, Chairman, General Egyptian Society for the Protection of the Community, ...........................................Environmentand Technological informatics, Alexandria, EGYPT
Dr Maha El-Adawy, Human Developmentand Reproductive Health Program Officer, Ford Foundation, Cairo
Ms Azza El-Guindi, Channel 5, Egyptian Radio and Television Building, Alexandria, EGYPT
Ms Thanaa M. El-Krassi, Al-Ahram Newspaper, Al-Ahram Building, Cairo, EGYPT
Ms Fatimah Fouad, Nevertiti Channel, Ministry of Public Health, Cairo, EGYPT
Dr Sami Ghoneim, DirectorTobacco Control Directorate, Ministry of Public Health, Cairo, EGYPT
Ms Amira Howeidy, Journalist in Al-Ahram Weekly, Al-Ahram Building, Cairo, EGYPT
Ms Amira Khairi, El-Hayat Newspaper, Cairo, EGYPT
Mr Zafar Mirza, Network for Consumer Protection, Islamabad, PAKISTAN
Mr Abou Abbas Mohamed, Al-Ahram Al-Arabi, Al-Ahram building, Cairo, EGYPT
Captain Walid Nazal, Anti Tobacco Society of Jordan, Amman, JORDAN
Mr Mohamed Roushdy, El Wafd Newspaper, Cairo, EGYPT
Dr George Saade, Medical Doctor, Amyoum El-Koura, Beirut, LEBANON
Ms Hala Sakr, Al-Ahram Weekly, Al-Ahram Building, Cairo, EGYPT
Ms Mary Yacoub, Al-Ahram Newspaper, Al-Ahram Building, Cairo, EGYPT
Mr Yehya Youssouf, Al-Ahram Newspaper, Al-Ahram Building, Cairo, EGYPT
Ms Ghada Zein El-Din, Al-Akhbar Newspaper, Cairo, EGYPT

WHO Secretariat

Dr Anna Verster,
Director, Health Protection and Promotion,
World Health Organization
Eastern Mediterranean Region

Dr Fatima El Awa,
Acting Regional Adviser, Tobacco Free Initiative,
World Health Organization
Eastern Mediterranean Region

Mr Peter J. Mosley,
WHO Temporary Adviser,
World Health Organization
Eastern Mediterranean Region

Mr Norbert Hirschhorn,
WHO Temporary Adviser,
World Health Organization
Eastern Mediterranean Region

Mrs Manal Abdel Latif,
Secretary,
World Health Organization
Eastern Mediterranean Region