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Don't be duped - Tobacco
kills" is a media advocacy
initiative aims to strengthen
the ability of broadcast and
newspaper journalists and other
health communicators, at country
and Regional level to sift facts
from fiction about tobacco use,
its spread and promotion. The
initiative will make the case
for health, enhance population
health literacy, promote healthy
choices and behaviours, and most
importantly, influence public
policy so that robust tobacco
control measures and strict
regulation of the tobacco
industry become a reality.
The initiative has a special
focus on women, children and
adolescents who are being
increasingly targeted by the
tobacco industry's sales pitch
and marketing strategies. The
project will draw on data and
country experience from the
Youth and Tobacco project and
use that learning to craft
messages and build networks. The
focal point of the project in
each Member State will try their
best to engage other
organizations in their activity
in order to create a strong
tobacco control network at
national level. It is also hoped
that Public health
infrastructures will be further
enhanced by developing the
communication skills of key
actors in each of the target
countries.
Last year the Eastern
Mediterranean Region joint this
project with three member states
now the number has doubled. So
far six countries are on board,
Iran, Egypt, Jordan, Lebanon,
Syria and Pakistan. In each
country there is a Change Agent,
who is the focal point of the
project. The Change Agent in
each Member State follows a
certain plan of action, which
was previously approved by TFI.
Their activities are being
monitored and evaluated on
regular basis. The list of the
Regional Change Agents could be
found below:
IRAN
Mr Mohannadmasoud Aboutalebi
Jame Jam ST Vali Asr Avenue
Islamic Republic of Iran
Broadcasting Organization
Tehran
Iran
Phone: 9821-2051008
E-mail: aboutalabi@irib.com
JORDAN
Captain Walid Nazal
Anti Tobacco Society of Jordan
P.O. Box 189,
11821 Amman - Jordan
E-mail: wnazzal@rja.com.jo
Tel: 5650640 - Mobile: 079527195
LEBANON
Dr Georges Saade
Medical Doctor (Cardiology)
Amyoun El-Koura
Tel./Fax.: +961-6-950561
E-mail: gasaade@yahoo.com and
gasaade@who.org.lb
PAKISTAN
Zafar Mirza
Network for Consumer Protection
60-A, St 39, F-10/4
Islamabad - Pakistan
Tel: 92-51-2281755 - Fax:
92-51-291552
E-mail: tfi-pak@best.net.pk or
netcp@apollo.net.pk
SYRIA
To be decided
EGYPT
Dr Fatimah M S El Awa
Tobacco Free Initiative
EMRO- WHO
Nasr City 11371
Po Box 7608
Cairo - EGYPT
Tel Direct 002-2-22765354
Fax 002-2-6702492/4
E-mail: AlAwaF@emro.who.int
For more information on "Don't
be duped .. tobacco kills"
globally visit:
http://tobacco.who.int/en/advocacy/unf-media.html
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