11 April, 2012 – WHO, in collaboration with stakeholders, including professional and civil society organizations, such as Alzheimer’s Disease International, officially launched a report “Dementia: a public health priority”, in April 2012. During the UN General Assembly special meeting on the prevention and control of noncommunicable diseases, held in September 2011, mental and neurological disorders, including Alzheimer’s disease were identified as a public health priority.
The launch event started with a photo exhibition at the Palais de Nations in Geneva on 10 April. This was followed by the launch of the report and official media briefing on 11 April, followed by a panel discussion. A variety of information products were produced for the event, including a fact sheet, questions and answers, executive summary, photo folder, photo fact sheet and media briefing. Messages will also be disseminated through social media platforms.