© World Health Organization 2004

"Tobacco and poverty" is a package developed for the World No Tobacco Day 2004 campaign. "Behind the scenes: The inherent contradiction behind big tobacco’s corporate social responsibility" reveals the misleading claims made by the tobacco companies to redefine themselves as responsible corporate citizens. While claiming to have changed their marketing practices, the companies are actually increasing their marketing expenditures, often in ways most effective at reaching young people. The companies are still promoting bogus health campaigns that do not work, and continue to oppose regulation of their product in a manner similar to the regulation of other consumer products.